Housekeeping?
HousekEEPing?!
The NFL has fans wondering what’s what in the first round of teasers released during the AFC and NFC championships, with each 15-second spot heavy on athletic star-power and light on details.
Pittsburgh Steelers’ Cam Heyward and Detroit Lions’ Aidan Hutchinson appear in the first teaser disguised as bellhops, mysterious and more so mischievous, as both conceal their voices to possibly gain access into one of the hotel rooms.
But why?
RATE EVERY SUPER BOWL AD:Become an Ad Meter panelist and pick this year’s winner
That answer remains unknown and only grows deeper in perplexities as we arrive at teaser No. 2, where the New York Jets’ Sauce Gardner and the Los Angeles Rams’ Jalen Ramsey are dressed as security guards in a stadium concourse.
Ramsey is not thrilled with his fellow cornerback, who is more worried about ‘sauce’ than locking down the perimeter, when, suddenly, an ‘all units, Code Red’ drops over the mic, and both take off in hot pursuit.
Of what? We don’t know.
Here’s what we do know:
The NFL has become just as meaningful in the Super Bowl commercial world as it has for the big game that unfolds between the breaks, creating eye-catching campaigns that feature some of the game’s best and play out like short films.
And that type of rise has been prevalent in recent Ad Meter competitions, too.
In terms of brands that have garnered success in the longstanding ratings, the NFL is near the top, winning in 2019 and holding multiple top-five finishes.
The outlook for 2023?
Adding to the overall reputation, the league’s creativity comes with a dynamic force behind the lens as well. The teasers and full commercial were directed by Bryan Buckley, who has been coined the ‘King of the Super Bowl,’ of which he has produced some 60-plus ads since 1999.
Combine it all, and you’ve got a proverbial All-Pro squad set for advertising’s biggest stage, one that will have fans watching in curios anticipation, perhaps wondering – maybe even asking in a Tom Cruise voice – who ordered the Code Red?
